HMEL’s new retail outlet at Sector-137, Noida was formally inaugurated by Mr. Sandeep Jalan, Director, HMEL along with Mr. Prabh Das, MD&CEO, HMEL, on 16th January, marking a bold stride in our journey. As part of Road Safety Month, Mr. Jalan launched the helmet sale at the outlet, enabling customers to purchase helmets at a nominal cost. The initiative reinforced HMEL’s focus on promoting road safety and responsible mobility through meaningful on-ground action. During the visit, Mr. Jalan also inaugurated the outlet’s caf?, Kafe Vella, adding a contemporary convenience offering to the retail experience. In addition, the inaugural customer engagement scheme – Fill-Spin-Win – was launched, creating an interactive touchpoint aimed at driving early engagement and footfall at the outlet. Strategically located in Sector 137, the outlet is surrounded by high-density residential societies and is adjacent to Advant IT Park, ensuring strong visibility and sustained customer movement. The location also holds special relevance, with several HMEL employees residing in nearby communities. With strong leadership presence, customer-focused initiatives, and a thoughtfully designed retail environment, the Noida Sector 137 outlet marks a confident step forward in HMEL’s expanding retail footprint.